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Once I obtained my advertising and marketing diploma 10 years in the past, the coursework did not include lessons for the sorts of advertising media which might be obtainable immediately. Having a web site then was not as necessary as it is as we speak. Though we had pc classes, methods to design and build a web site was not included in the syllabus. Learn how to create efficient e-mail advertising and marketing campaigns and design e-newsletters were not being taught. The selection of promoting strategies 10 years ago included distributing fliers, phrase of mouth, radio and tv promoting, posting adverts in newspapers, Yellow Web page listings, and sales letters. Technology has changed how 21st Century small business homeowners (SBO) market their services, in addition to their choices of communication instruments. This part seeks to provide a schematic of the market under research; and to allow t he report person … Read More